Simon Anholt

Simon Anholt 2010 portrait by Ismar Almeida

Over the last twenty years, Simon Anholt has advised the Presidents, Prime Ministers, monarchs and governments of nearly sixty countries, cities and regions, helping them to engage more productively and imaginatively with the international community. He is recognised as the world’s leading authority on national image and as the creator of the terms nation brand’, place brand’ and competitive identity’, amongst many others.

Simon has published several books about countries, their images and their role in the world. He also produces two major global surveys tracking public perceptions of countries and cities, the Anholt-Ipsos Nation Brands Index and City Brands Index, in partnership with the research group Ipsos-Mori. He is Founding Editor Emeritus of the academic journal, Place Branding and Public Diplomacy.

For further information about Simon Anholt’s public speaking, teaching, training and advisory work, please visit the contact page.