The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

Good Country Index

The idea of the Good Country Index is simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size.

The Good Country Equation

Simon Anholt’s latest book, The Good Country Equation, is now available in bookstores worldwide.

The Good Generation

The Good Generation is a plan for the whole world to agree on a new set of values, virtues and skills that every country on earth will teach its children. This way, we’ll raise a new generation that makes the world work.

Introducing Good Country

Introducing Good Country Play

Recent Tweets from @SimonAnholt

Thoughts on collaboration, competition and COVID from my new book, The Good Country Equation. Download a free sam… https://t.co/JfFOvhlqiV
1 day ago
RT @AlterUK21: "We're two opposed tribes, globalists and localists? That's the most dangerous idea in the world." @SimonAnholt on the Good…
1 day ago
RT @PlaceBrandOBS: The latest edition of the Good Country Index is out – and @SimonAnholt in this short Q&A tells us which countries have i…
1 day ago
RT @dw2: "How is it that, despite all the experience, power, technology, money and knowledge that humanity has accumulated, we are still un…
4 days ago
RT @SylviaNPLima: I have recently come across his TED talk from 2014 (not sure why I haven't seen this earlier). If you are in the SDGs, cl…
5 days ago
Good Country Index 2020: Simon Anholt Shares Key Insights https://t.co/K9HkTg0btN via @placebrandobs
5 days ago
RT @PublicDiplomacy: India ranks 44th out of 160 countries in @SimonAnholt's Good Country Index. @ArunimaGupta03, Principal at @niceorg, ou…
5 days ago
RT @DenmarkinNY: Wow! Denmark ranks among the top three countries in @SimonAnholt’s 2020 Good Country Index - an index that reports on “eac…
1 week ago
RT @nordenen: Sweden ranks first in this year's Good Country Index, followed by Denmark. Also, Finland reaches the sixth position while Nor…
1 week ago
RT @SimonAnholt: Some fresh thoughts on #brexit from my new book, The Good Country Equation. Download a free chapter and much more at http…
1 week ago
RT @AmbEkholm: En 2020 Suecia 🇸🇪 es no 1 en el Good Country Index ( Índice con 149 países y sus contribuciones a la humanidad y el planeta)…
1 week ago
RT @AHK_Schweden: Herzlichen Glückwunsch an #Schweden! 🇸🇪🎉Schweden belegt den ersten Platz im „Good Country Index 2020“. Auch #Deutschland
1 week ago
RT @denmarkdotdk: Congratulations to our neighbor Sweden for ranking 1st in the Good Country Index 2020 🇸🇪 👏 #Denmark is this year's runn…
1 week ago