Simon Anholt

Simon Anholt 2010 portrait by Ismar Almeida

Over the last twenty years, Simon Anholt has advised the Presidents, Prime Ministers, monarchs and governments of nearly sixty countries, cities and regions, helping them to engage more productively and imaginatively with the international community. 

Simon has written six books about countries, their images and their role in the world. His latest book, The Good Country Equation: How We Can Repair the World in One Generation, was published in October 2020

His talk Which country does the most good for the world? is the all-time most viewed TED Talk on Governance, with over 12 million views. It was also ranked as the 4th most inspiring” talk ever by TED viewers. 

In addition to his best-known research project, the Good Country Index, he also produces two major global surveys tracking public perceptions of countries and cities, the Anholt-Ipsos Nation Brands Index and City Brands Index, in partnership with the research group Ipsos-Mori. He is Founding Editor Emeritus of the academic journal, Place Branding and Public Diplomacy. His other current projects are featured elsewhere on this site. 

To obtain further information about Simon Anholt’s public speaking, teaching, training and advisory work, please use the contact page.