The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

Good Country Index

The idea of the Good Country Index is simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size.

The Good Country Equation

Simon Anholt’s latest book, The Good Country Equation, is now available in bookstores worldwide.

The Good Generation

The Good Generation is a plan for the whole world to agree on a new set of values, virtues and skills that every country on earth will teach its children. This way, we’ll raise a new generation that makes the world work.

Introducing Good Country

Introducing Good Country Play

Recent Tweets from @SimonAnholt

Vote today at if you aren't American but you care who leads America!
10 minutes ago
How's the US Election going? I don't know, but votes from the #globalvote show Biden well in the lead. Is that a tr…
16 minutes ago
Just a shout for @tiffanyshlain's truly thought-provoking and entertaining book, now out in paperback. Highly recom…
42 minutes ago
RT @place_branding: Happy World #StatisticsDay! It might be a good time to visit @SimonAnholt’s methodology in Good Country Index: https://…
22 hours ago
RT @AlStewartOBE: I’ve worked with @SimonAnholt & read his work. I am crystal clear about one thing: he is devoid of partisanship & is only…
23 hours ago
RT @SimonAnholt: Voting on other countries' elections with the #globalvote is symbolic, but symbols have power. Imagine the headlines if m…
1 day ago
RT @SimonAnholt: As we're covering another US presidential election on the #globalvote, here's my 2016 TEDx talk when I first launched the…
1 day ago
RT @SimonAnholt: The US election will affect the whole world. That's why the #globalvote lets the whole world vote. Don't "like" this twee…
1 day ago