The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

Introducing Good Country

Introducing Good Country Play

At a Glance

What’s a Good Country?

Most of the world’s problems are really just symptoms of a bigger, underlying problem: that we haven’t yet worked out how to organise ourselves as a single species inhabiting a single planet. This can change.

The Dual Mandate

The aim of the Good Country is simple but ambitious: to change the culture of governance worldwide.


What’s the meaning of the word ‘dapple’, and what’s it got to do with being a Good Country?

Recent Tweets from @SimonAnholt

An excellent and very trenchant piece on the emptiness of the Croatian "branding" project by Damir Grubiša:…
about 2 days ago
RT @mimangiarotti: Ya varios países construyen para convertirse en #GoodCountry, pero hasta ahora ningún otro país como #NuevaZelandia ha s…
about 13 days ago
About Croatia's ranking in the #GoodCountry Index (in Croatian) U dobrom društvu: Hrvatska među 10 najzelenijih zem…
about 14 days ago
TEDxHamburg - visions for a better world | Hamburg News
about 14 days ago
RT @SusanneJunk: New Zealand is taking serious action tb reflected in the #goodcountryindex, a balance-sheet to show at a glance whether it…
about 14 days ago
Brand South Africa welcomes the United Nations’ appreciation of SA’s peacekeeping operations, reflected in the…
about 16 days ago
RT @GasperMbowa: Prob is most people evaluate past events with positiveness and forget to create a perfect future which they can create...…
about 19 days ago
RT @JErnest72521408: "Si no tenéis compasión por los problemas de los demás, sois indigno de ser llamados humanos." ¡ Gracias a Sadi y @oto
about 20 days ago
RT @marcwinn: @JohnClacy1 @SimonAnholt @IoDGsy There are a lot more areas we can do this as well. Guernsey has an opportunity to become a g…
about 22 days ago
RT @TheEAIE: Can universities save the world? @SimonAnholt thinks so. The #EAIE2019 keynote speaker will deliver an exclusive masterclass o…
about 24 days ago
RT @amanda_macauley: Collaboration is key to ensuring technology can be part of the solution to our global challenges as per @SimonAnholt.…
about 26 days ago
Nice to read that my 2002 book, Brand New Justice, is still making people think -
about 26 days ago
RT @GetSetLearning: RT @TheEAIE: Meet @SimonAnholt, independent adviser extraordinaire, two-time TED Talker, founder of the Good Country In…
about 28 days ago
RT @theAliceRoberts: Humanist mini-sermon: Combining reason with empathy is a powerful force for good - it is both logical and morally righ…
about 29 days ago