The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

Introducing Good Country

Introducing Good Country Play

At a Glance

What’s a Good Country?

Most of the world’s problems are really just symptoms of a bigger, underlying problem: that we haven’t yet worked out how to organise ourselves as a single species inhabiting a single planet. This can change.

The Dual Mandate

The aim of the Good Country is simple but ambitious: to change the culture of governance worldwide.


What’s the meaning of the word ‘dapple’, and what’s it got to do with being a Good Country?

Recent Tweets from @SimonAnholt

My latest TEDx talk now online:
about 4 days ago
RT @imshobhitmathur: Great Video. @SimonAnholt talks about the most important problem in the world and how to fix it. I didn't know this co…
about 5 days ago
RT @OrchidQuill: @SimonAnholt "The people who care about local things and the people who care about global things; We shouldn't be enemies…
about 5 days ago
RT @marcwinn: We can use our small size to solve hard problems ahead of everyone else and get the PR benefit for brand Guernsey. Every litt…
about 15 days ago
An excellent and very trenchant piece on the emptiness of the Croatian "branding" project by Damir Grubiša:…
about 1 month ago
RT @mimangiarotti: Ya varios países construyen para convertirse en #GoodCountry, pero hasta ahora ningún otro país como #NuevaZelandia ha s…
about 1 month ago
About Croatia's ranking in the #GoodCountry Index (in Croatian) U dobrom društvu: Hrvatska među 10 najzelenijih zem…
about 1 month ago
TEDxHamburg - visions for a better world | Hamburg News
about 1 month ago
RT @SusanneJunk: New Zealand is taking serious action tb reflected in the #goodcountryindex, a balance-sheet to show at a glance whether it…
about 1 month ago
Brand South Africa welcomes the United Nations’ appreciation of SA’s peacekeeping operations, reflected in the…
about 1 month ago
RT @GasperMbowa: Prob is most people evaluate past events with positiveness and forget to create a perfect future which they can create...…
about 1 month ago
RT @JErnest72521408: "Si no tenéis compasión por los problemas de los demás, sois indigno de ser llamados humanos." ¡ Gracias a Sadi y @oto
about 1 month ago
RT @marcwinn: @JohnClacy1 @SimonAnholt @IoDGsy There are a lot more areas we can do this as well. Guernsey has an opportunity to become a g…
about 1 month ago