The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

People, Places, Power: The Podcast

People, Places, Power is a podcast hosted by Simon Anholt and Professor Nick Cull of the University of Southern California. Each week, we discuss international relations, foreign policy, public diplomacy and a whole lot of other issues along the way — including, of course, good countries and good leaders.

Good Country Index

The idea of the Good Country Index is simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size.

The Good Country Equation

Simon Anholt’s latest book, The Good Country Equation, is now available in bookstores worldwide.

A short introduction to the Good Country philosophy

A short introduction to the Good Country philosophy Play

Recent Tweets from @SimonAnholt

RT @PublicDiplomacy: Dive deep into the Nation Brands Index 2021, which added countries' priority issues as a new tool of measurement, with…
1 week ago
RT @NickCull: Latest edition of #PeoplePlacesPower with @SimonAnholt tackling the most recent #NationBrandsIndex, enjoy! https://t.co/TkgYg
1 week ago
RT @PublicDiplomacy: Learn about the newest #GoodCountryIndex aggregation of countries per global good (now published w/ @diplocourier) fro…
2 weeks ago
RT @NickCull: Back in action with my pal @SimonAnholt and our #PeoplePlacesPower podcast. Last week #UkraineRussiaWar this week #GoodCount
2 weeks ago
RT @PublicDiplomacy: 🎤 Your favorite #PublicDiplomacy podcast is back. Season 2 of People, Places, Power with @USCAnnenberg CPD Faculty Fel…
3 weeks ago
RT @MHMARTINHORVATH: In just 1 month! https://t.co/9ShJeFisgW joined HN Konferencie to organize Place Brand(ing) Event involving the renown…
1 month ago
RT @place_branding: Let’s crowdsource #podcasts on #placebranding and #publicdiplomacy. Let us start with People, Places, and Power by @Nic
1 month ago
This event promises to be a really good one https://t.co/NgUlPTdAZn Warmly recommended like everything @GillTiney does!
1 month ago
RT @Arturo_Sarukhan: ..its contributions to global public goods and the global commons (@SimonAnholt's Good Country Index). The paradox is…
2 months ago
RT @InnerGoals: Are you ready to discover the tools for change? ✨ Join the #IDGs summit on 29/04 in #Stockholm, digitally or in local hub.…
2 months ago
RT @thegoodsummit: Did you miss our webinar yesterday? Yesterday we had the opportunity to broadcast a powerful conversation with @SimonAn
2 months ago
RT @diplocourier: Which countries are the “Goodest” by category? Good Country Index creator @SimonAnholt explains how he calculates everyth…
2 months ago
RT @thegoodsummit: We're currently LIVE with @SimonAnholt "If I had 2 sentences to share with the whole world: 1️⃣ let not the perfect b…
2 months ago