The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

People, Places, Power: The Podcast

People, Places, Power is a podcast hosted by Simon Anholt and Professor Nick Cull of the University of Southern California. Each week, we discuss international relations, foreign policy, public diplomacy and a whole lot of other issues along the way — including, of course, good countries and good leaders.

Good Country Index

The idea of the Good Country Index is simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size.

The Good Country Equation

Simon Anholt’s latest book, The Good Country Equation, is now available in bookstores worldwide.

A short introduction to the Good Country philosophy

A short introduction to the Good Country philosophy Play

Recent Tweets from @SimonAnholt

RT @PublicDiplomacy: The latest episode of People, Places, Power considers the reputation of the Gulf, from nations like Saudi Arabia, Qata…
4 days ago
RT @PublicDiplomacy: 🇬🇧 The concurrent passing of Queen Elizabeth II and ascent of Prime Minister @trussliz bring much change to the United…
3 weeks ago
RT @PublicDiplomacy: 🎙️ Nations should hold positive visions for their futures, but many look to the past. Tune into this week's discussion…
4 weeks ago
RT @PublicDiplomacy: #Disinformation & international reputation: @USCAnnenberg's CPD Faculty Fellow @NickCull & Good Country Index founder…
1 month ago
RT @PublicDiplomacy: 🇮🇹 Italy's #SoftPower via culture, cuisine, etc. can support #ReputationalSecurity, but 'hard' areas such as industry,…
1 month ago
RT @WongDouglas: 'For #HongKong to attempt to reverse the image that #China has got is completely impossible,' @SimonAnholt tells @hkchrisl
1 month ago
RT @PublicDiplomacy: 🎧 Kick up your feet and tune into the latest insider conversation on nation branding, foreign policy & more with this…
1 month ago
RT @PublicDiplomacy: 🌱 Environmental policy increasingly influences countries' international reputations. Take a deep dive into the phenome…
1 month ago
RT @ellaplanea: Listening to @SimonAnholt & @NickCull talking about my beloved country: México. 🇲🇽 / Escuchando a @SimonAnholt & @NickCull
1 month ago
RT @PAT_CUCEA: 🤔porque México no es tan bien evaluado en los rankings | we will have to listen this podcast "... @SimonAnholt & @NickCull
2 months ago
RT @emmanueltrinida: @SimonAnholt @NickCull “México es un país donde la brecha entre la realidad y la percepción es dolorosamente grande”.…
2 months ago
RT @PublicDiplomacy: The People, Places, Power podcast addresses a listener's question about #NorthernIreland and the UK's image and expand…
2 months ago