The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

People, Places, Power: The Podcast

People, Places, Power is a podcast hosted by Simon Anholt and Professor Nick Cull of the University of Southern California. Each week, we discuss international relations, foreign policy, public diplomacy and a whole lot of other issues along the way — including, of course, good countries and good leaders.

Good Country Index

The idea of the Good Country Index is simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size.

The Good Country Equation

Simon Anholt’s latest book, The Good Country Equation, is now available in bookstores worldwide.

A short introduction to the Good Country philosophy

A short introduction to the Good Country philosophy Play

Recent Tweets from @SimonAnholt

RT @NickCull: #PeoplePlacesPower ep.6. This time @SimonAnholt and I consider cities within #NationBrands. Mysteries include absence of No…
14 hours ago
RT @thegoodsummit: Listen to #Episode4 of our podcast #KeepingItGood now! We are joined by @SimonAnholt, who’s latest book ‘The Good Countr…
3 days ago
RT @PublicDiplomacy: 🎧 Episode 5 of People, Places, Power: What Price Monarchy? @USCAnnenberg CPD Faculty Fellow @NickCull & #GoodCountryIn
5 days ago
RT @NickCull: Amazingly, @SimonAnholt and I are already at ep 5 of our podcast. This week's topic is monarchy which turns out to be good f…
1 week ago
RT @place_branding: #weekendlistens Episode 4 of People, Places, and Power with @NickCull and @SimonAnholt who might be familiar to our rea…
1 week ago
RT @thegoodsummit: #Episode4 of our #KeepingItGood podcast with the brilliant @SimonAnholt, founder of the Good Country Index, which measur…
1 week ago
RT @thegoodsummit: This week on our podcast #KeepingItGood we welcome global strategist and best-selling author @SimonAnholt, who has worke…
1 week ago
RT @PublicDiplomacy: 🎧 Episode 4 of People, Places, Power is out! @USCAnnenberg CPD Faculty Fellow @NickCull & #GoodCountryIndex founder @…
1 week ago
RT @JonathanMcClory: Two thinkers I greatly admire, @NickCull and @SimonAnholt, have a fantastic new podcast that covers politics, foreign…
2 weeks ago
RT @JasonTPhillips1: Honored to have my article published by ⁦@Strategy_Bridge⁩ U.S. National Security Strategy should draw upon work of…
2 weeks ago
RT @NickCull: Here is the latest edition of People, Places, Power, this time on #softpower of #EuropeanUnion. I'm so enjoying doing these…
2 weeks ago
RT @NickCull: As ever, thanks to @USC_CCLP, @PublicDiplomacy and @USCAnnenberg for support. A great home base even if we don't get to be t…
2 weeks ago
Partnership and Narrative in National Security Strategy https://t.co/KCPz5fijPY - some fresh thoughts about the fu… https://t.co/aTikJD7QfM
2 weeks ago
RT @PublicDiplomacy: 🎧 In Episode 3 of People, Places, Power, @USCAnnenberg CPD Faculty Fellow @NickCull & #GoodCountryIndex founder @Simon
2 weeks ago
RT @JFishmar: @NickCull @SimonAnholt @USC_CCLP @PublicDiplomacy Enjoyed this episode- thank you. It went some way to answering a question o…
2 weeks ago
RT @NickCull: Podcast episode three is now up, in which @SimonAnholt and I consider the impact of a #goodleader on the image of a country.…
2 weeks ago
RT @HWOhnesorge: Anyone interested in #SoftPower & the personality factor in diplomacy, listen to the latest episode by @NickCull & @SimonA
2 weeks ago
RT @karioj: ¡Grandes noticias! 📻🎧 Podcast: People, Places, Power con @NickCull & @SimonAnholt #DiplomaciaPública #Marcanación #goodcountr
3 weeks ago