The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

Good Country Index

The idea of the Good Country Index is simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size.

People, Places, Power: The Podcast

People, Places, Power is a podcast hosted by Simon Anholt and Professor Nick Cull of the University of Southern California. Each week, we discuss international relations, foreign policy, public diplomacy and a whole lot of other issues along the way — including, of course, good countries and good leaders.

A short introduction to the Good Country philosophy

A short introduction to the Good Country philosophy Play

Recent Tweets from @SimonAnholt

Data=great. Insights=phenomenal. Graphics=sh*t. What should I do? Help! https://t.co/m17eLOMXNm
1 month ago
RT @luefkens: Looking forward to speaking about #NationBranding with @SimonAnholt @UKSpoxUSA and @DavidHRosen. 📅Thursday, April 6 at 18:0…
1 month ago
RT @paul__armstrong: Coming to the 'vision' TBD Meetup? You'll meet @SimonAnholt @DeeperInsights_ and a third speaker along with folks from…
2 months ago
RT @paul__armstrong: The TBD Meetup is April 25th 7-9pm, at the new @Huckeltree Hub in Oxford Circus. The first two speakers are @SimonAnho
2 months ago
What impact do the Olympics, World Cup and Expo have on the host country's image? The surprising answer: generally… https://t.co/YS5YgOI5pZ
2 months ago
RT @paul__armstrong: Will I be seeing you on April 25th? Speakers include @SimonAnholt and @DeeperInsights_ plus one more speaker will fo…
2 months ago
How hosting the Olympics, World Cup or Expo is more likely to harm your country's image than enhance it: https://t.co/rCETBsTAD2
2 months ago
RT @peterweingard: The AMA New York and The Marketing Society are presenting a fascinating, free online event April 6 at 12pm ET that explo…
2 months ago
RT @elissavetam: For some countries, nation branding is about boosting tourism. For Ukraine, public perception is a matter of survival. But…
3 months ago
https://t.co/RrfqyqNBEE some analysis that @Ipsos and I have just released comparing the Nation Brands Index scores… https://t.co/s1NjeajQQj
3 months ago
Hi @rebeccalaurence I sent an idea for a World Service documentary to the email address on your header - no reply f… https://t.co/a6vU94eIoP
3 months ago
RT @WorldGovSummit: Inspiring discussion at #WGS2023 about nation branding. @SimonAnholt and @davidhaighbrand argued whether the primary…
3 months ago