The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

People, Places, Power: The Podcast

People, Places, Power is a podcast hosted by Simon Anholt and Professor Nick Cull of the University of Southern California. Each week, we discuss international relations, foreign policy, public diplomacy and a whole lot of other issues along the way — including, of course, good countries and good leaders.

Good Country Index

The idea of the Good Country Index is simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size.

The Good Country Equation

Simon Anholt’s latest book, The Good Country Equation, is now available in bookstores worldwide.

A short introduction to the Good Country philosophy

A short introduction to the Good Country philosophy Play

Recent Tweets from @SimonAnholt

RT @PublicDiplomacy: 🎧 Kick up your feet and tune into the latest insider conversation on nation branding, foreign policy & more with this…
22 hours ago
RT @PublicDiplomacy: 🌱 Environmental policy increasingly influences countries' international reputations. Take a deep dive into the phenome…
3 days ago
RT @ellaplanea: Listening to @SimonAnholt & @NickCull talking about my beloved country: México. 🇲🇽 / Escuchando a @SimonAnholt & @NickCull
3 days ago
RT @PAT_CUCEA: 🤔porque México no es tan bien evaluado en los rankings | we will have to listen this podcast "... @SimonAnholt & @NickCull
1 week ago
RT @emmanueltrinida: @SimonAnholt @NickCull “México es un país donde la brecha entre la realidad y la percepción es dolorosamente grande”.…
1 week ago
RT @PublicDiplomacy: The People, Places, Power podcast addresses a listener's question about #NorthernIreland and the UK's image and expand…
3 weeks ago
RT @PublicDiplomacy: What happens when a place re-names itself? Dive deep into the dynamics of rebranding-by-name in the latest 🎙️ episode…
1 month ago
RT @NickCull: A new episode of #PeoplePlacesPower with my pal @SimonAnholt -- this one inspired by #Turkiye's name change.
1 month ago
RT @PublicDiplomacy: Countries have reckoned with the pandemic in different ways. @USCAnnenberg's CPD Faculty Fellow @NickCull & Good Coun…
1 month ago
RT @PublicDiplomacy: Dive deep into the Nation Brands Index 2021, which added countries' priority issues as a new tool of measurement, with…
1 month ago
RT @NickCull: Latest edition of #PeoplePlacesPower with @SimonAnholt tackling the most recent #NationBrandsIndex, enjoy!
2 months ago
RT @PublicDiplomacy: Learn about the newest #GoodCountryIndex aggregation of countries per global good (now published w/ @diplocourier) fro…
2 months ago
RT @NickCull: Back in action with my pal @SimonAnholt and our #PeoplePlacesPower podcast. Last week #UkraineRussiaWar this week #GoodCount
2 months ago