The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

Introducing Good Country

Introducing Good Country Play

At a Glance

What’s a Good Country?

Most of the world’s problems are really just symptoms of a bigger, underlying problem: that we haven’t yet worked out how to organise ourselves as a single species inhabiting a single planet. This can change.

The Dual Mandate

The aim of the Good Country is simple but ambitious: to change the culture of governance worldwide.


What’s the meaning of the word ‘dapple’, and what’s it got to do with being a Good Country?

Recent Tweets from @SimonAnholt

RT @saunsea: Highly inspired by @SimonAnholt's #TEDTalk about the Really fundamental ideas and insights into some…
about 9 days ago
RT @indiainpixels: We visualized @SimonAnholt's good country index for 153 countries that he introduced in his #TED Talk in 2014. https://t…
about 15 days ago
RT @NickCull: Happy that my #PublicDiplomacy book from @politybooks is to appear in Italian translation. Thanks @SimonAnholt for the great…
about 22 days ago
RT @paraleder: How to make the world work | Simon Anholt | TEDxHamburg via @YouTube this is what I think about all…
2 months ago
My latest TEDx talk now online:
2 months ago
RT @imshobhitmathur: Great Video. @SimonAnholt talks about the most important problem in the world and how to fix it. I didn't know this co…
2 months ago
RT @OrchidQuill: @SimonAnholt "The people who care about local things and the people who care about global things; We shouldn't be enemies…
2 months ago
RT @marcwinn: We can use our small size to solve hard problems ahead of everyone else and get the PR benefit for brand Guernsey. Every litt…
3 months ago
An excellent and very trenchant piece on the emptiness of the Croatian "branding" project by Damir Grubiša:…
3 months ago
RT @mimangiarotti: Ya varios países construyen para convertirse en #GoodCountry, pero hasta ahora ningún otro país como #NuevaZelandia ha s…
4 months ago
About Croatia's ranking in the #GoodCountry Index (in Croatian) U dobrom društvu: Hrvatska među 10 najzelenijih zem…
4 months ago