The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

People, Places, Power: The Podcast

People, Places, Power is a podcast hosted by Simon Anholt and Professor Nick Cull of the University of Southern California. Each week, we discuss international relations, foreign policy, public diplomacy and a whole lot of other issues along the way — including, of course, good countries and good leaders.

Good Country Index

The idea of the Good Country Index is simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size.

The Good Country Equation

Simon Anholt’s latest book, The Good Country Equation, is now available in bookstores worldwide.

A short introduction to the Good Country philosophy

A short introduction to the Good Country philosophy Play

Recent Tweets from @SimonAnholt

RT @NickCull: @SimonAnholt hits the nail on the head as the British Council slips into zero sum triumphalism. What happened to “connecting…
2 weeks ago
RT @place_branding: #tbt our first editorial by @SimonAnholt was published in 2004! We have been a prominent platform for peer-reviewed res…
2 weeks ago
Have you heard ‘01 Podcast BS 2.1’ by BRAND SLOVENSKO 2.1 on #SoundCloud? #np https://t.co/czuHjPduDD
1 month ago
RT @SuzanneRaine2: In which @SimonAnholt tells @aa51_ansari and me why the best leaders do good in the world and find that it helps their o…
1 month ago
RT @Nest33445439: @CamGeopolitics @SimonAnholt @aa51_ansari @SuzanneRaine2 This was brilliant, and it made me smile. From a bleak Welsh mou…
1 month ago
RT @CamGeopolitics: New podcast! Is being 'good' enough to fix the world? @SimonAnholt discusses his new book 'The Good Country Equation'…
1 month ago
RT @AlStewartOBE: As Roman Ambramovich becomes a Portugese citizen, in addition to his Russian and Israeli citizenship, I ask @SimonAnholt,…
1 month ago
RT @PublicDiplomacy: Dive into a podcast this season with all 27 episodes of People, Places, Power! This original #PublicDiplomacy series c…
1 month ago
RT @NISRA: What was the international perception of Northern Ireland in 2021? Find out via the Anholt Ipsos Nation Brands Index 2021 publi…
1 month ago
RT @rgovers: The UK needs to "build the necessary international alliances", but the rest of this British Council study talks about winners,…
1 month ago
Brand Britain Wins https://t.co/i7LnUYfdCQ The naively triumphalist tone, the glib talk of competition between "riv… https://t.co/UN3K0Hgy3A
1 month ago
The SWOT model (strengths, weaknesses, threats, opportunities) has hugely influenced the strategies of companies &… https://t.co/Ll2ZWyvxaf
1 month ago