The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

People, Places, Power: The Podcast

People, Places, Power is a podcast hosted by Simon Anholt and Professor Nick Cull of the University of Southern California. Each week, we discuss international relations, foreign policy, public diplomacy and a whole lot of other issues along the way — including, of course, good countries and good leaders.

Good Country Index

The idea of the Good Country Index is simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size.

The Good Country Equation

Simon Anholt’s latest book, The Good Country Equation, is now available in bookstores worldwide.

A short introduction to the Good Country philosophy

A short introduction to the Good Country philosophy Play

Recent Tweets from @SimonAnholt

RT @unctadwif: What factors contribute to a "good" or "bad" country image, what is the role of investment promotion agencies? @SimonAnholt
7 hours ago
RT @UnctadIP4sdgs: Great way to start the morning tomorrow! Grab your ☕️or 🫖and join us to listen to @SimonAnholt from The Good Country Ind…
18 hours ago
RT @PublicDiplomacy: 🎧 What shapes Israel's image? From conflict discourse to the country's innovations, the Abraham Accords and more, @USC
1 day ago
RT @IoDGsy: Our Chair, @wendy60007245 gets the evening underway. “We need a bold vision and focus on the regeneration of nature.” We have u…
4 days ago
RT @PodcastTheWay: Over the last 20 years, ⁦@SimonAnholt⁩ has advised Presidents, Prime Ministers, Monarchs, and Governments of over 60 cou…
6 days ago
RT @EricPiaget1: Noticed that my desk is looking a lot like one of my favourite podcasts: #PeoplePlacesPower @NickCull @SimonAnholt https:/…
1 week ago
RT @place_branding: In our latest issue, Francisco Conejo reviews @SimonAnholt’s latest book: The good country equation: how we can repair…
1 week ago
RT @NickCull: Just a few episodes left this season. Here @SimonAnholt and I chew on the role of the media in #countryimage. Spoiler alert…
2 weeks ago
RT @PublicDiplomacy: Does mass media help or hurt country image? 🎧 Listen to Episode 24 of the podcast People, Places, Power from @USCAnnen
2 weeks ago
RT @Brand_SA: @SimonAnholt: Policy makers must capture the imagination of the nation and the world. Creativity and imagination must be at t…
3 weeks ago
RT @PublicDiplomacy: How are the international reputations of Denmark, Finland, Norway & Sweden faring? 🎧 In Episode 24 of the podcast Peop…
3 weeks ago
Conferência Marca Portugal https://t.co/zrClzUYlac via @YouTube (in English) - How Portugal can really count
3 weeks ago
RT @aicep: Como pode Portugal destacar-se no palco internacional? Vários especialistas, incluindo Simon Anholt, autor de livros e índices…
3 weeks ago
RT @pgalums: "I'm going to talk about this pandemic. And how the pandemic might conceivably have saved the world." @SimonAnholt will be s…
3 weeks ago
RT @Brand_SA: Join Mr. Simon Anholt, policy advisor and author, at the 5th Nation Brand Forum, on the 28th of September 2021, and play your…
3 weeks ago