The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

People, Places, Power: The Podcast

People, Places, Power is a podcast hosted by Simon Anholt and Professor Nick Cull of the University of Southern California. Each week, we discuss international relations, foreign policy, public diplomacy and a whole lot of other issues along the way — including, of course, good countries and good leaders.

Good Country Index

The idea of the Good Country Index is simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size.

The Good Country Equation

Simon Anholt’s latest book, The Good Country Equation, is now available in bookstores worldwide.

A short introduction to the Good Country philosophy

A short introduction to the Good Country philosophy Play

Recent Tweets from @SimonAnholt

What impact do the Olympics, World Cup and Expo have on the host country's image? The surprising answer: generally…
2 days ago
RT @paul__armstrong: Will I be seeing you on April 25th? Speakers include @SimonAnholt and @DeeperInsights_ plus one more speaker will fo…
5 days ago
How hosting the Olympics, World Cup or Expo is more likely to harm your country's image than enhance it:
1 week ago
RT @peterweingard: The AMA New York and The Marketing Society are presenting a fascinating, free online event April 6 at 12pm ET that explo…
3 weeks ago
RT @elissavetam: For some countries, nation branding is about boosting tourism. For Ukraine, public perception is a matter of survival. But…
1 month ago some analysis that @Ipsos and I have just released comparing the Nation Brands Index scores…
1 month ago
Hi @rebeccalaurence I sent an idea for a World Service documentary to the email address on your header - no reply f…
1 month ago
RT @WorldGovSummit: Inspiring discussion at #WGS2023 about nation branding. @SimonAnholt and @davidhaighbrand argued whether the primary…
1 month ago
RT @PublicDiplomacy: What better way to begin the new year than to begin a new podcast on #publicdiplomacy? USC Professor @NickCull and Pol…
2 months ago
RT @NickCull: It’s the season finale for @SimonAnholt and my podcast #PeoplePlacesPower. Enjoy!
2 months ago
RT @PublicDiplomacy: 🎧 Need a good podcast to listen to on your winter break? Why not learn the latest #PD commentary in the process? Check…
3 months ago