The Good Country

What’s gone wrong
with the world?

Things seem to be getting worse all the time: climate change, terrorism, pandemics, migration, economic chaos… the list goes on. All these problems have grown too big and too complex for any individual nation to solve. But instead of collaborating, nations spend all their energy and resources competing against each other. This has to change if we want to make the world work. This is why the Good Country exists.

People, Places, Power: The Podcast

People, Places, Power is a podcast hosted by Simon Anholt and Professor Nick Cull of the University of Southern California. Each week, we discuss international relations, foreign policy, public diplomacy and a whole lot of other issues along the way — including, of course, good countries and good leaders.

Good Country Index

The idea of the Good Country Index is simple: to measure what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size.

The Good Country Equation

Simon Anholt’s latest book, The Good Country Equation, is now available in bookstores worldwide.

A short introduction to the Good Country philosophy

A short introduction to the Good Country philosophy Play

Recent Tweets from @SimonAnholt

RT @RomaniaNY: For those who missed yesterday's live broadcast of our #FeraruConference with the #GoodCountry Index & Anholt-Ipsos #Nation
1 day ago
RT @soypedrozr: La pandemia no parece haber tenido efectos duraderos en la #MarcaPaís. España mantuvo su 11º puesto en el ranking de reputa…
3 days ago
RT @KhristoAyad: No doubt one of the most instructive (and also entertaining) sources for Public Diplomacy knowledge and discourse currentl…
3 days ago
RT @NickCull: Here is this week's #peopleplacespower podcast with @SimonAnholt, thinking about the power of culture and #culturaldiplomacy
3 days ago
RT @PublicDiplomacy: 🎧 Episode 9 of People, Places, Power asks, is culture decorative, or useful? Tune in as @USCAnnenberg CPD Faculty Fell…
5 days ago
RT @RomaniaNY: Thrilled to welcome @SimonAnholt at the #FeraruConferences for a conversation about the cut-throat competition on the intern…
6 days ago
RT @GregWilliams718: Many of the big challenges we face can only be effectively combated with a multilateral response. On the @WiredUK Fore…
1 week ago
RT @JFishmar: Thanks for another interesting fireside chat @NickCull and @SimonAnholt. So far it seems there’s no magic a nation can conjur…
2 weeks ago
RT @NickCull: Its ep8 of #PeoplePlacesPower thinking about why Germany does so well in #nationbrand rankings with @SimonAnholt. Thanks to…
2 weeks ago
RT @NickCull: Ep 7 of #PeoplePlacesPower is here: with @SimonAnholt thinking about Mega Events? Buyer Beware! Includes #expo and #WorldCup
3 weeks ago
RT @orr_hirsch: Finished listening to @SimonAnholt's delightful The Good Country Equation https://t.co/uSQGeCFJmZ
3 weeks ago
RT @PublicDiplomacy: 🎧 Episode 6 of People, Places, Power shines a light on cities' role in national brands and as brands themselves. Liste…
3 weeks ago
RT @NickCull: #PeoplePlacesPower ep.6. This time @SimonAnholt and I consider cities within #NationBrands. Mysteries include absence of No…
4 weeks ago
RT @thegoodsummit: Listen to #Episode4 of our podcast #KeepingItGood now! We are joined by @SimonAnholt, who’s latest book ‘The Good Countr…
1 month ago
RT @PublicDiplomacy: 🎧 Episode 5 of People, Places, Power: What Price Monarchy? @USCAnnenberg CPD Faculty Fellow @NickCull & #GoodCountryIn
1 month ago
RT @NickCull: Amazingly, @SimonAnholt and I are already at ep 5 of our podcast. This week's topic is monarchy which turns out to be good f…
1 month ago
RT @place_branding: #weekendlistens Episode 4 of People, Places, and Power with @NickCull and @SimonAnholt who might be familiar to our rea…
1 month ago